Marketing video production hacks.
Video is a key component of online marketing, whether it is a short viral or a detailed instructional video. Its importance in branding is massive and hard to overstate. Video allows you to reach your audience and communicate your desired content in a concise, clear and attention-grabbing way. In the following article, we will reveal some tips on how to maximise the potential of video marketing in promoting your brand.
A picture is worth more than a thousand words - especially when most people are visual
The statistics are clear: more than half of internet users watch videos every day, and around a third of online activity is focused on audiovisual material. Combine these figures with the fact that the majority of people (65%) are visual, and it is clear that your brand needs a video message to promote itself effectively online. This is not just a trend, but a long-term strategy that responds to current consumption habits and audience preferences.
Make friends with your customers and build relationships with them using video
Video is a powerful communication tool that surpasses other forms of promotion in its effectiveness to reach an audience and build trust. Statistics show that as many as 84% of customers decide to purchase after watching a video about a product or service. Video marketing can effectively build an emotional connection with audiences, provoking reactions and engagement. However, it is worth remembering that video content should be authentic and consistent with the overall brand strategy to maximise its impact on audiences taking the desired action.
The art of the question - how to effectively tailor video marketing activities to the specifics of your business?
Building your brand image through video marketing should be a well-thought-out and top-down activity. Therefore, you should start by planning your video marketing strategy. How should this be done? It's worth starting with considering the answers to some important questions:
1. How do you want your brand to be perceived by people?
2. How do you see the direction of your brand going?
3. How have your marketing activities been so far?
4. How have you communicated with your audience so far?
5. What specific goals do you want to achieve with video (e.g. increasing brand awareness, generating sales)?
6. What is your target audience and what questions might they be looking for answers to?
7. What are the key messages and information about the company that you want to convey through video content?
8. What types of video content will be most useful and interesting to your target audience (e.g. tutorials, reviews, instructional videos)?
9. Who will be your video services provider, or will you produce your content on your own?"
10. What distribution channels will be most effective for your video?
11. How will you measure the success and effectiveness of your video marketing efforts?
Answering these questions will facilitate the effective implementation of video marketing. The key is to be aware of your target, understand your audience's needs and convey a consistent message, which are the foundations of building a strong brand image. Video is a powerful tool to convey emotion by engaging multiple senses at once. It is essential that the video is not just a direct and pushy promotion of the brand but creates an emotional narrative related to the values of the product or service.
Eager to see a success story? Have a look at Amplilfy's latest video by Noisy Creations
What video format will be most appropriate for your brand profile?
Depending on your brand profile and the industry you are in, you can use the following forms of video marketing to build your brand image:
Product demonstrations that visually showcase your offerings.
Educational videos or tutorials that offer practical tips.
Videos that tell the story, goals and values of your brand.
Tutorials that make your products easy to use.
Live broadcasts, building direct contact with your audience.
Interviews with industry experts.
Promotional videos showcasing your offering.
You can post the content created as part of video marketing directly to social media. If you are publishing more extensive materials, it is worth having a company account on YouTube. Remember that a great strength of video marketing is that users share the videos on their social media profiles. This is an opportunity to significantly increase the reach of your advertising. Therefore, it's worth considering what kind of message will be engaging enough for your audience to feel like sharing it with their friends.
Below, we throw up a little cheat sheet on how to adapt the types of video and where to publish it depending on the type of business you are running.
Here are some tips:
1.B2B companies:
Content types: Expert videos, webinars, case studies.
Place of publication: Publish on LinkedIn, own website and YouTube.
2. B2C companies:
Content types: Product ads, storytelling, influencer marketing.
Place of publication: Focus on Facebook, Instagram, TikTok and YouTube.
3. Start-ups/technology:
Content types: Explications, product demonstrations, customer reviews.
Place of publication: YouTube and social media, especially LinkedIn for B2B.
4. Education/services:
Content types: Tutorials, online courses, webinars.
Place of publication: Share on platforms such as YouTube, your own website and social media.
5. Retail:
Content types: Product demonstrations, adverts, influencer reviews.
Place of publication: Take advantage of Instagram, TikTok, Facebook.
KIND REMINDER: Remember to match the content and style of the video to the platform and the expectations of your target audience.
What are the benefits of a good video marketing strategy?
Video marketing is undoubtedly a key part of any brand's promotional strategy in today's digital world. However, for our actions to be effective, it is important to start with creating a marketing strategy.
What are the effects of similar activities?
1. Improved customer relationships and brand loyalty
Brand loyalty can be a significant factor in the purchase decision process, so building long-term relationships with customers is key. Caring for existing customers is the cheapest sales strategy. It is estimated that retaining a regular customer is up to 5 and even (according to some) up to 25 times cheaper than acquiring a new customer. Meanwhile, the chance of acquiring a new customer from direct action is only 0.1 per cent.
2. Higher conversion rates
Videos can present even complex concepts in a much easier-to-understand and more convincing way than text. You can show a potential buyer exactly what your product or service is, how it works and why they need it.
3. Video will help you reach new audiences
A fun and eye-catching video is a great way to build brand awareness and recognition. It's worth creating a video with viral potential - then many social media users will like and share content they find entertaining or interesting, even if they are not necessarily interested in your products or services at the time. It is worth knowing that, compared to video, articles are much less likely to be shared and distributed.
For more on how video can help you build an effective marketing strategy, see our recent article: https://www.noisycreations.com/post/strategic-video-content-production
Now, do you feel like video marketing strategy is something that should be explored much deeper? Well, we got you covered! We are working on the in-depth eBook that will take you for an insightful journey through the strategic approach to producing your video marketing content. Sounds good? Sign up to our Noisy Newsletter and be the first one to get a free copy!